Memories
Photo and video material to remind me of the years that went by.
Navigate through the gallery using the arrow keys or buttons to explore the moments captured over time.
Project: We harvest wind
Objective: create awareness around sustainable driving and supercharge Polestars brand pillars: Design, Sustainability and Innovation.
Polestar partnered with the Stedelijk Museum Amsterdam and Woven Art Studio to start the conversation about the importance of renewable energy for the future of a sustainable automotive industry.
The medium: art.
Polestar aims to be climate neutral in 2030, and to achieve this goal it strives to be transparent about their footprint. One of their key insights is that how we charge EV's has a radical impact on its sustainability. Polestar invited Woven Studio to develop a conversational piece to tell this important story.
As launch of Polestar's 3-year partnership, Stedelijk Museum facilitated a space at the entrance of the museum to display the Woven Studio piece. The interactive installation allowed visitors to activate the fans and bring the wind-powered world to life themselves.
Art is an incredibly powerful way to deliver a message, directly accessing the audience's emotions and creating a connection. Created in collaboration with Polestar's sustainable design team and Woven Studio, artpiece 'We Harvest Wind' is fueled by data from Polestar's annual Life Cycle Assessment report.
We Harvest Wind was honored with an AMMA Award in the category 'Best Collaboration'.
Project: Not because you have to, but because you can
Objective: Transform from budget provider to bold challenger brand by embracing freedom, courage, and fun — not preaching, but provoking.
In 2014, Tele2 Netherlands transformed from a budget provider into a bold challenger brand. With the new tagline "Not because you have to, but because you can," Tele2 broke away from the conventions of the telecom industry. The brand embraced freedom, courage, and fun — not preaching, but provoking.
Through humor, striking campaigns, and its distinctive identity colors, Tele2 captured the hearts of a younger, digitally savvy audience by owning internet culture. This daring rebrand turned Tele2 into one of the most distinctive telecom brands in the Netherlands: authentic, outspoken, and impossible to ignore.
Future Legends
This is an oldie when I used to work at Vice back in 2013. I loved the project because it was so authentic. The "Jack Daniel's Future Legends" concept was a music platform and program aimed at discovering and showcasing emerging, independent artists.
It was based on the insight that the younger target audience saw Jack Daniels 'The Legends' concept as something their parents liked.
Future Legends promoted the values of discipline, hard work, and authenticity, supporting a community of creators and helping them gain recognition within the music industry.
We created a series documentaries about upcoming bands in the Netherlands. One of the bands was Kensington which was on the verge of skyrocketing. The rest is history. Check out the video to see how it all started.
premium mobility partner
Polestar is the official mobility partner of eight-time German champions Borussia Dortmund (BVB). Starting from the 2025/26 season, the Polestar logo will appear on the sleeve of the BVB shirt in all competitions, including the Bundesliga, the DFB-Pokal and the UEFA Champions League.
This long term partnership is aimed at further increasing Polestar's brand awareness in Europe's largest car market.
Project: The One
Objective: Drive leads by organizing a driving experience on racetrack Zandvoort.
We invited 50 prospects to experience the Polestar 1. We offered driving lessons, hot laps with Jan Lammers and invited speakers explaining their expertise in Sustainable entrepreneurship in mobility, food and architecture.
International executive I Growth accelerator | Creative brand strategist
Throughout my career, I have worked for top-tier agencies and industry disruptors across different countries, specializing in full-spectrum strategic marketing leadership.
I led the launch of the Polestar brand in the Netherlands from the ground up, subsequently scaling the brand across North America and Germany. I also spearheaded the digital rebrand of challenger Tele2.
My edge lies in my range, fusing a traditional foundation with a new-age data-driven approach to branding and performance marketing.
I'm a happy boyfriend to a beautiful woman and the proud father of a lovely little princess. I love to travel, spin some records, and sing — but no, I don't take requests. 😉
companies I worked for: Polestar, Tele2, L'Oreal, Vice Media, Pernod Ricard and Storyboard
lets connect!
photo and video material to remind me of the years that went by.
Living in New York City was always a dream, and I tried to capture its atmosphere.
together with my girlfriend we traveled Latin America. I highly recommend to put money in the piggy bank and travel the globe for a longer period of time. It's an experience that will dwell in my memory for the rest of my life.
just some images of things I've done at work
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